Business education outcome

Find first customers

Reach a small set of likely-fit prospects through permission-based conversations, referrals, communities, or platforms without spam, pressure, fake proof, or misuse of private relationships.

Find first customers is represented by a bounded abstract editorial still life without people, text, metrics, or promised business results.
Find first customers

Success framing

What useful progress looks like

You can identify a lawful channel, explain fit honestly, respect opt-outs, track only necessary information, and learn from responses without claiming guaranteed acquisition.

Who this is for

Use this path for a bounded business hypothesis or operating capability. Test before making major commitments, follow applicable law and agreements, protect customer and worker autonomy and data, disclose material terms, and involve qualified legal, tax, accounting, employment, security, or other professional support when stakes exceed general education.

Curated sequence

Learn in order, then act

Embeds load lazily through youtube-nocookie.com; every item keeps attribution, original context, and a source fallback.

  1. Videoembed

    How To Talk To Users | Startup School

    Y Combinator

    Use this selected video to understand the method, evidence, tradeoffs, and business limits behind how to talk to users | startup school, then apply the bounded checklist on this page.

    Key takeaway
    How To Talk To Users | Startup School
    Action
    Define likely fit and exclusions
    Open attributed source (opens in a new tab) ↗

    Y Combinator via YouTube

  2. Videoembed

    Eric Migicovsky - How to Talk to Users

    Y Combinator

    Use this selected video to understand the method, evidence, tradeoffs, and business limits behind eric migicovsky - how to talk to users, then apply the bounded checklist on this page.

    Key takeaway
    Eric Migicovsky - How to Talk to Users
    Action
    choose one channel with a valid contact basis
    Open attributed source (opens in a new tab) ↗

    Y Combinator via YouTube

  3. Reading or referenceexternalOnly

    FTC: CAN-SPAM Act compliance guide for business

    FTC

    External resource

    The page remains useful without loading third-party media.

    Use this selected reference to understand the method, evidence, tradeoffs, and business limits behind ftc: can-spam act compliance guide for business, then apply the bounded checklist on this page.

    Key takeaway
    FTC: CAN-SPAM Act compliance guide for business
    Action
    write a short truthful invitation
    Open attributed source (opens in a new tab) ↗

    FTC

Action plan

Take the smallest useful next step

  1. Define likely fit and exclusions
  2. choose one channel with a valid contact basis
  3. write a short truthful invitation
  4. ask permission
  5. disclose identity and purpose
  6. limit attempts
  7. honor opt-outs
  8. protect contact data
  9. request referrals without obligation
  10. record objections and update the offer.

Important boundary

Rules vary by channel and jurisdiction; email, text, phone, platform, referral, and sensitive-sector outreach may have distinct requirements. Do not scrape private data, buy dubious lists, impersonate, spam, discriminate, or exploit personal pressure. No customer result is promised.

Continue

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