Business education outcome
Run customer interviews
Conduct consent-based interviews about past behavior, workarounds, costs, priorities, and decision context without pitching, leading, extracting unnecessary personal data, or treating a small sample as the market.
Success framing
What useful progress looks like
You can separate observation from interpretation, preserve participant boundaries, identify repeated and conflicting evidence, and state what the interviews cannot establish.
Who this is for
Use this path for a bounded business hypothesis or operating capability. Test before making major commitments, follow applicable law and agreements, protect customer and worker autonomy and data, disclose material terms, and involve qualified legal, tax, accounting, employment, security, or other professional support when stakes exceed general education.
Curated sequence
Learn in order, then act
Embeds load lazily through youtube-nocookie.com; every item keeps attribution, original context, and a source fallback.
Lecture 16 - How to Run a User Interview (Emmett Shear)
YC Root Access
Use this selected video to understand the method, evidence, tradeoffs, and business limits behind lecture 16 - how to run a user interview (emmett shear), then apply the bounded checklist on this page.
- Key takeaway
- Lecture 16 - How to Run a User Interview (Emmett Shear)
- Action
- Define learning goal and exclusions
YC Root Access via YouTube
Eric Migicovsky - How to Talk to Users
Y Combinator
Use this selected video to understand the method, evidence, tradeoffs, and business limits behind eric migicovsky - how to talk to users, then apply the bounded checklist on this page.
- Key takeaway
- Eric Migicovsky - How to Talk to Users
- Action
- recruit relevant participants lawfully
Y Combinator via YouTube
SBA: Market research and competitive analysis
SBA
External resourceThe page remains useful without loading third-party media.
Use this selected reference to understand the method, evidence, tradeoffs, and business limits behind sba: market research and competitive analysis, then apply the bounded checklist on this page.
- Key takeaway
- SBA: Market research and competitive analysis
- Action
- disclose purpose, recording and compensation
SBA
Action plan
Take the smallest useful next step
- Define learning goal and exclusions
- recruit relevant participants lawfully
- disclose purpose, recording and compensation
- get consent
- ask about specific past events
- avoid sensitive data unless essential and authorized
- separate notes from identifiers
- synthesize themes and counterexamples
- delete unnecessary data
- report sample limits.
Important boundary
Interviews are not covert research, therapy, diagnosis, employment screening, or permission to use confidential information. Additional ethics, consent, accessibility, privacy, or regulated-research duties may apply. No demand conclusion is guaranteed.
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